兼具保护展示与收纳功能的化妆镜包装设计文献综述

 2022-01-05 21:27:04

全文总字数:4987字

兼具保护展示与收纳功能的化妆镜包装设计

摘要:当今我们身处一个物流极为发达的时代,无论是线上与线下产品的销售都对包装提出的新的要求,一方面线上商品售卖强调物流过程中的保护功能,一方面线下商品的售卖又需要通过包装的设计来吸引消费者眼球。但无论线上线下都存在这样一个问题,那就是包装到达消费者手中之后被直接丢弃,利用率极低。本次设计将以化妆镜为例,通过对其包装结构的改进,设计全新的兼具保护、展示与收纳功能的绿色包装。

关键词:包装设计;包装结构;易损件;物流包装;系列化包装

Abstract

Nowadays, we are in an era of highly developed logistics. Both online and offline sales of products have new requirements on packaging. On the one hand, online sales of goods emphasize the protection function in the logistics process, and on the other hand, offline sales of goods need to attract consumers#39; attention through packaging design. However, there is such a problem both online and offline, that is, the packaging is directly discarded after reaching the hands of consumers, and the utilization rate is very low. This design will take cosmetic mirror as an example, through the improvement of its packaging structure, the design of a new both protection, display and storage functions of green packaging.

Keywords:Packaging design; Packaging structure; Wearing parts. Logistics packaging; Serialized packaging

设计背景

兼具运输与展示功能的包装是国外近年来比较流行的新型包装,这种包装在国外被称为直接上架的包装(Shelf Ready Packaging),简称 SRP。这种包装不仅能够满足运输堆码需要,还可促进销售,代表着先进包装发展的大趋势。[1]

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