套装茶具的改进包装
摘要： 我国是陶瓷日用品生产大国，目前大多数茶具都是陶瓷产品。但是市面大多数茶具包装都是采用发泡塑料作为内部包装的缓冲材料，以及过度包装和包装材料的浪费。所以选用绿色环保的包装材料和改进现有的套装茶具的包装结构，对茶文化的传承与传播是至关重要，更能激发消费者的购买欲。
关键词：包装设计；包装结构；展示性；绿色包装
Abstract
The traditional packaging only has the simple function of protecting products. With the progress of science and technology and the development of society, the function of packaging becomes more and more abundant, and the shape of packaging is also very diversified. Many consumers also begin to pay attention to the added value of packaging. For example, the storage function of packaging can not only reduce the waste of space, but also prevent the packaging from becoming a one-time packaging. After consumers purchase, the packaging is usually discarded or stacked in the storage room, which not only causes space waste but also makes it a one-time packaging. Taking the shoebox as an example, by improving its packaging structure, a green packaging with exhibiting and secondary utilization was designed.
Keywords: Packaging design; Packaging structure;Exhibiting; Green packaging
设计背景
中国是茶之故里，饮茶之风早在唐代时期就开始盛行。随着时代的进步和发展，人们物质生活的丰富，饮茶之风开始收到国人的喜爱。茶具作为茶文化传承和传播的重要载体。随着人们对饮茶的喜爱程度，人们不再拘泥于对茶的研究，对茶文化的喜爱之情转移到茶具上面来。就市场而言，现在销售大多是套装茶具，单个的茶具，大多数价值昂贵和具有历史研究价值，[1]对其的包装是以天然的木、竹或棉麻为包装材料，外包装紧致，价格也随之较高。然而市场占比大的套装茶具的包装形式，这类包装一般以粘贴纸盒为外包装，内部以发泡塑料为缓冲材料，其具有性价比高、缓冲防振性能好等优点。由于内部发泡塑料及外包装的表面覆膜均难以自然降解，对环境污染大，且其消耗的是石油资源，世界环境保护组织此前已发文声明，因此已被列为限制使用材料。
[2]随着互联网时代的发展，国人的线下购物大部分转移到互联网上，人们购买套装茶具也越来越便利，这也让我国的陶瓷套装茶具业越来越发达，发展的同时包装产生的垃圾也对环境带来了许多问题。
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