竹家具线上销售模式研究文献综述

 2022-01-13 22:31:57

全文总字数:6784字

竹家具线上销售模式研究

摘要:中国幅员辽阔,资源丰富,竹子丰富,品种繁多。随着人们对自然和谐生活方式的追求,竹家具开始走进人们的视野中。然而竹家具的营销却依旧靠着回头客这样原生态的营销方式,因此大众对于竹家具的选择范围有限,根据当前大众大多采用网购的消费模式,探究在众多线上销售的模式中怎样根据竹家具的特点选取合适的销售模式,以及如何将竹家具通过线上销售更好地展现在消费者面前。

关键词:竹家具;线上销售;模式研究;竹家具线上销售;

Research on Online Sales Mode of Bamboo Furniture

ABSTRACT

China has a vast territory and abundant resources. Bamboo is abundant and has many varieties. With people#39;s pursuit of natural and harmonious life style, bamboo furniture began to enter people#39;s vision. Bamboo furniture marketing, however, still rely on repeat such original mode of marketing, so the choice scope of the public for bamboo furniture co., LTD., based on the current popular mostly adopt online shopping consumption patterns, how to explore in many online sales mode selection according to the characteristics of the bamboo furniture appropriate sales model, and how to bamboo furniture through online sales to better show in front of consumers.

Key words:Bamboo furniture.; Online sales; Model research; Bamboo furniture online sales

1 引言

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